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Motorola's upcoming Moto C looks to be Tina Tyler Archivesthe company's most affordable phone yet.

Since Lenovo's acquired the company back in 2014, the future of the Motorola brand didn't look good, but now it's making a comeback by looking beyond -- or rather, below -- the high-end smartphone market. The upcoming Moto C, per a VentureBeatreport, show Motorola will keep leaning hard into the low-to-mid range smartphone market.

The C Family shares some features of the well-received Moto G5 and G5 Plus (a version of the Moto G is shown above), revealed at Mobile World Congress earlier this year.

Powered by Android 7.0 Nougat, the Moto C and the Moto C Plus (shown in the renderings above) are actually have the same display size of 5 inches (which puts them out of step with conventional use of the "Plus" moniker), though they diverge in the spec department. The Moto C display resolution is 854 x 480, whereas the Plus boasts 1,280 x 720.

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While both models are LTE phones, the Moto C will also have a strictly 3G variant. The C has 1GB of RAM, and the C Plus will have either 1GB and 2GB, depending on the region. For storage, the C has either 8GB or 16GB and the C Plus will have 16GB internal capacity. Those are low, yes, but remember: These are intended for developing markets, and many customers will presumably be buying their first smartphone.

SEE ALSO: Moto G5 and G5 Plus redefine the meaning of budget phones

The biggest selling point for the C Plus is the larger battery: The C has a 2,350 mAh (milliamp-hours) capacity while the C Plus is nearby double at 3,000 mAh.

The Moto C features a 5-megapixel rear camera and a 2-megapixel selfie camera, and -- impressively -- both will have a flash. The C Plus has the same selfie camera but an 8-megapixel rear camera. Both models will come in a range of colors including black, white, gold and red.

No pricing information is known as of now, but it's likely the phones will be cheaper than Moto's G Family, which starts at $229 in the U.S. and now goes for about $140.


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